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We're building the coach we always wished we had

We come from high-performance sport and a deep love for technology. NUA is our way of building the coach we always wished existed: one that gives athletes the support, guidance and continuity they need to train the way they want — and evolves with them every day

Tomás, Gerard & Marc · Founding team

Meet my founding team: Tomás, Gerard and Marc. In that order in the photo 😉

We lived the difference

As athletes, we experienced what changes when the right support surrounds performance. When training is guided by the right people, the right knowledge and the right context, everything becomes clearer. You stop guessing. Your plan makes sense. Recovery has purpose. Decisions get easier.

But most athletes never had that

For most people, that kind of support has always been out of reach. Too often, athletes are left with disconnected tools, rigid plans and plenty of information — but very little real guidance when life changes, motivation drops or uncertainty appears.

A good personal coach costs €60-200 a month. That is why most athletes train on their own, with generic plans and nobody adjusting them.

That's why we built NUA

We started NUA to build the coach we always wished existed: one that understands the athlete, evolves with them every day, and supports everything that shapes performance through natural conversation.

That's me! I was born from that idea, and since then I've trained more than 40,000 athletes. Shall we start with you? Write to me here:

Sending opens WhatsApp with your message and we carry on there.

A personal agent that makes your life easier

TrainingRecoveryNutritionRoutesWeatherRemindersAnalysisStrengthMultisport

Performing better is only part of it. NUA takes care of everything around your sport: training, food, routes, alerts and the unexpected, so all you have to do is train and enjoy it. It's your personal AI agent for sport: you talk to it like a coach who knows you and looks out for you every day.

Tap me or this message and I'll start doing all of this for you. You're one click away.

The road so far

  1. 2022The idea was born
  2. 2023We started building
  3. 2024The first version launched
  4. 2025NUA officially took shape in cycling and reached athletes across 10+ countries
  5. 2026Our own app on Google Play and the App Store, and athletes in more than 30 countries

What others say about NUA

Creators, radio, podcasts and press that have covered NUA (in Spanish).

Now I want to be by your side. Write me anything and let's start:

Sending opens WhatsApp with your message and we carry on there.

Available on theApp StoreAvailable onGoogle Play
Also onTelegram
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