We're building the coach we always wished we had
We come from high-performance sport and a deep love for technology. NUA is our way of building the coach we always wished existed: one that gives athletes the support, guidance and continuity they need to train the way they want — and evolves with them every day
Tomás, Gerard & Marc · Founding team
We lived the difference
As athletes, we experienced what changes when the right support surrounds performance. When training is guided by the right people, the right knowledge and the right context, everything becomes clearer. You stop guessing. Your plan makes sense. Recovery has purpose. Decisions get easier.
But most athletes never had that
For most people, that kind of support has always been out of reach. Too often, athletes are left with disconnected tools, rigid plans and plenty of information — but very little real guidance when life changes, motivation drops or uncertainty appears.
That's why we built NUA
We started NUA to build the coach we always wished existed: one that understands the athlete, evolves with them every day, and supports everything that shapes performance through natural conversation.
The road so far
The idea was born
We started building
The first version launched
NUA officially took shape in cycling and reached athletes across 10+ countries
Building what comes next