- 00Cover
PERSONAL AI AGENT FOR ATHLETES
- 01The problem
The problem
We need to train.
But it's complex. And we're alone.Any random Tuesday: eight voices, one question. How do I do it today?
Plan6×800 RPE 8, 15% gradientRouteWhere can I find a 15% climb nearby?ShoesTrail or road?GarminRecovery 38BodySlept 5 hoursWeatherRain until oneCalendarMeeting at 17:30NutritionWhat should I eat?Complexity
Too many choices.
Biology
Optimized for the couch.
Every decision that falls on you is one more excuse to stay home. And on any random Tuesday, adherence breaks.
Nobody helps you answer it.
- 02The solution
The solution
Finally, a complete personal agent.
You train. NUA handles the rest.
Knows you
Metrics, emotions, and the thousand nuances that only emerge through conversation.
Knows
Coach, nutritionist, psychologist, materials, routes — all in one.
Goes with you
Phone, watch, voice, glasses — Tuesday at 7am and Sunday after lunch.
Decides and acts
Adapts the plan to your day, anticipates gear, remembers nutrition.
Skip today's intervals — you slept too little. We'll move them to tomorrow. Do 45' flat and fasted, before it rains.
6:32 - 03How
How
We've coded a complex system on top of the LLM.
The precision of a scientist, the judgement of a great coach, the availability of an app that never sleeps. Until now you had to pick one. NUA is all three at once — and every conversation makes it wiser.
Text · AudioOrchestrator
Director
Multi-tenant
scales to multiple coaches (brands) each with their own tone and persona (NUA + Hermida)
Agents
Decision layer
diagnose → plan → analyze → adapt
45 agents + 33 tools
codify the mindset of an expert coach · read and write to the Training Engine
Multi-level memory
episodic · semantic · procedural
LLM-agnostic
OpenAI · Anthropic · Google · Deepseek + fallback chains
Safety first
anti-hallucination guardrails · fidelity checks · 1000+ evals in production
Training Engine
Sports science
Sport-agnostic
3 active sports · automatic zones per discipline (power · HR · pace · RPE)
Auto-detection + analysis
automatic thresholds (FTP · LTHR · VO2max) + advanced metrics (NP · IF · VI · EF · HRR · aerobic decoupling)
Load models
TSB · CTL · ATL · monotony + compliance verdicts (over/under/optimal)
Dynamic workouts
1500+ curated catalog + AI generation
Live adaptation
constant adjustment to goals · fatigue · schedule · performance
Pull + Push
Wearables
GarminStravaWahooCOROSPolarIntervals.icuZwift - 04Why now
Why now
Behavior. Technology. Market.
One opportunity.A new category is taking shape. And we're shaping it.
Global boom in health and sport
endurance events +8.3% CAGR · under-30 IRONMAN athletes +35% in 2025
Ubiquitous wearables + generative AI → the coach era arises
wearables $84B → $229B (2033) · GenAI $71B → $890B (2032)
Grand View Research · MarketsandMarkets · NUA thesis · 2024
Cognition outsourced · attention reclaimed
AI conditions us to delegate · less cognitive investment per decision
NUA thesis · 2024
Incumbents slow · risk-averse
Garmin Connect+ AI: «hilariously bad» · no incumbent has shipped a truly AI-native experience
TechRadar · 2025
- 05Market size
Market size
Global fitness apps projected at $33.58B by 2033.
NUA targets 4 markets (EUR + USA + LATAM) in cycling and running. 3-year goal: capture 2.25% of «regular» athletes.
TAM
SAM
$7–9B
EUR + USA + LATAM addressable
SOM
€12.4M ARRVAT excluded
Cycling + Running across 4 markets
Spain alone has 860K cyclists and 1.34M regular runners. Capture 2.25% in 3 years.
- 06Competition
Competition
Intelligence is commodity.
An agent that knows you, not.Four categories compete to be your coach. Each solves one piece. None becomes a personal agent.
01Training platformsUI-firstTrainingPeaks · Strava · TrainerRoad · Zwift · Join · Runna
Training software you operate. Without conversation as the interface, they capture your metrics but not your context — they react to what you log, they don't anticipate what you need.
02WearablesSiloGarmin · Wahoo · Whoop · Polar · Oura
Brand silos. They don't integrate outside data. They serve their hardware catalog.
03Pure LLMsIntelligence onlyChatGPT · Claude · Gemini
Raw intelligence: answers when you ask, doesn't message you every morning. Nobody has coded the sustained behavior or the structured memory of a coach on top.
04AI-native peersCoach visionImperfect · Humango · Athletica · AI Endurance
The near-term competitors. For them, being your coach is the goal.
There's still room to build a great coach — and at NUA we're building it. But we're also positioning in a broader category: the personal agent.
- 07Business model
Business model
We monetize via subscription.
And a second route already detected.Subscription with two channels (B2C as the engine, co-branded with 0€ CAC). Ecommerce as a second route, already validated in buying intent.
Subscriptioncurrent figuresrecurring revenue€19.95/mo
Monthly price
€16K
Current MRR
6.5×
LTV/CAC · on gross margin
55%
Gross margin
Direct B2C~60% of 2029 revOwned marketing — Google, Meta, and creator/podcast collaborations. €19k invested in total.
Blended CAC €10.47 · Payback 3.9 months
Co-branded~40% of 2029 revThe personality's audience, NUA's technology. Validated with Hermida Coach by NUA; now only top global personalities.
0€ CAC · Revshare NUA 70 / personality 30 · access to top names via Valentí Sanjuan
Ecommerceupside routeto exploreNUA already recommends nutrition, gear, and race bibs inside the coaching. The missing piece is charging the commission: margin ~100%, no inventory. Buying intent already validated via partner discounts.
- 08Traction
Traction
100% bootstrapped, €190K ARR.
Metrics above sector benchmarks.Heavy daily use. Churn far below sector, conversion improving every month. Profitable. 17 months, 3 people, €19K in marketing.
Ready to scale88%
Breaks benchmarks
M1 retention · 57% sector avg
+30%
Real demand
Free-trial → paying conversion
15
/dayA true companion
Interactions per user
And we know howB2C · Spain10×
Marketing ROI
€19K invested · Meta · Google · Influencers
Bootstrap · MRR evolutionMRR growing each month · 0 → €16K in 17 months
Go-to-marketAn owned 6M acquisition channel
Effortless international expansion
Proven, innovative GTM
See the strategy →
- 09Go-to-market
Go-to-market
Three distribution engines that compound on each other.
An owned paid channel that's replicable and profitable, Valentí's image and 6M audience that multiplies it, and validated co-brands that open non-Spanish markets. Each engine reinforces the others.
Our three keys01Paid B2C · controlledOwned acquisition. CAC kept under control: we grow without blowing up spend. Proven, replicable playbook: Meta, Google, GEO (LLMs), influencers.
02Valentí · leverage6M audience and huge recognition in our target. With his involvement, up to 50% of B2C sign-ups in the first two years, at 0 CAC.
03Co-branded · internationalValidated with Hermida. Direct access to top sports figures to close new co-brands: up to 11 by 2029.
Paying-user growthB2CCo-branded2026
€41K Paid/year
2 co-branded
2027
€231K Paid/year
launch running
6 co-branded
2028
€418K Paid/year
10 co-branded
2029
€600K Paid/year
11 co-branded
- 10Why us
Why us
We started when it wasn't obvious.
Today we understand the technology and the athlete.Three former elite athletes, in love with technology and startups, no outside capital, two years building the conversational coach. We know what an athlete needs: we've lived it.
Tomás ViglioneCDO & GROWTH · Co-founder
Ex Meta, MercadoLibre and Badi. 15 years scaling data, product, and growth to millions of users. Former professional rugby player
Gerard MoreraCTO & CEO · Co-founder
Curious, obsessive and mission-driven. Ex Rakuten and BetVictor. Third engineer at Badi (€40M raised). Elite trail runner · Go player
Marc ClotetCOO & GTM · Co-founder
Entrepreneur since 17, several projects in sport. Founded SportDing; experience raising capital at Lunatic Foods. Elite triathlete · ex high-performance centre
Valentí SanjuanBrand & distribution · Late co-founder
Leading sports figure across Spain & LatAm, 6M+ audience. Leads brand and content; ties to Decathlon, Ironman and Prime Video. Content creator · ultra-distance challenges
TomásGerardMarcValentí - 11The opportunity
The ask
€350K to scale.
Up to ~€9M ARR and ~50K paying users.Product validated, with a defined and differentiated GTM strategy. The round completes the team and accelerates growth, with a model that can reach profitability without depending on new rounds.
€350K round + €150K non-dilutive
Team75%Marketing and acquisition25%Allocation of the investment, funded by the round + revenue
Team
From 3 bootstrap founders to 22 people by 2029: 6 (2026) · 12 (2027) · 18 (2028) · 22 (2029). Engineering, marketing & comms, sport science, finance, support and co-branded.
Fuel for GTM
Investment in paid, but low dependence thanks to Valentí's 6M audience of athletes and the co-branded model at CAC 0.
Profitability within reach
Our model and GTM strategy can be profitable by 2028 to keep growing strongly.
- 12Thanks!