- 00Cover
PERSONAL AI AGENT FOR ATHLETES
- 01The problem
The problem
We need to train.
But it's complex. And we're alone.Any random Tuesday: eight voices, one question. How do I do it today?
Plan6×800 RPE 8, 15% gradientRouteWhere can I find a 15% climb nearby?ShoesTrail or road?GarminRecovery 38BodySlept 5 hoursWeatherRain until oneCalendarMeeting at 17:30NutritionWhat should I eat?Complexity
Too many choices.
Biology
Optimized for the couch.
Every decision that falls on you is one more excuse to stay home. And on any random Tuesday, adherence breaks.
Nobody helps you answer it.
- 02The solution
The solution
App, AI coach or personal agent?
Three very different ways to help you train. Today NUA is an AI coach, in beta. In January 2027 it makes the leap to personal agent.
Training app
Gives you a plan.
You follow it on your own. If something changes, reorganizing is up to you.
NUA today · betaAI coach
Understands and guides you.
Adapts your training, meals and routes every day.
- 06:02Slept badly: it changes your session.
- 17:31Only 40': rebuilt and on your watch.
- Afteranalyzed, week adjusted.
NUA · January 2027Personal agent
Knows you, gets ahead and acts for you.
Takes care of everything around your sport, always with your permission:
- Enters you in the race and finds you a hotel.
- Orders your tyres before the rain.
- Talks in your ear during the session.
- 03How
How
The engine measures. The coach decides.
Anyone can put a chatbot on top of an LLM. What's hard to copy sits underneath.
AI coach
Judges · talks · decides
- 45+ specialised agents
- Long-term memory of each athlete
- Multi-LLM: we switch models in production
Factshow the week went · fatigue · time available
Decisionshow hard · which sessions · what to watch for
Training engine
Measures · sets limits
- Load and fatigue models
- Automatic zones and thresholds
- 1,500+ curated workouts
- 3 sports
Wearables
Garmin · Strava · Wahoo · COROS · Polar · Intervals.icu · Zwift
Today · AI coachAdapts your training, meals and routes every day, built on the engine.
January 2027 · personal agentIt also takes care of everything around your sport: race entries, travel and gear, always with your permission.
- 04Why now
Why now
Behavior. Technology. Market.
One opportunity.We've been building toward this since before the technology allowed it. Now it does, and we have the traction, the team and the resources to lead the personal sports agent category.
Global boom in health and sport
endurance events +8.3% CAGR · under-30 IRONMAN athletes +35% in 2025
Ubiquitous wearables + generative AI → the coach era arises
wearables $84B → $229B (2033) · GenAI $71B → $890B (2032)
Grand View Research · MarketsandMarkets · NUA thesis · 2024
AI goes from answering to acting
it books, buys and organizes for you · NUA brings that to sport
NUA thesis · 2026
A market to create and dominate: the personal sports agent
there are AI coaches, but nobody holds that position yet; and in Europe even general-purpose agents are almost unknown to the general public
NUA thesis · 2026
- 05Market size
Market size
Global fitness apps projected at $33.58B by 2033.
NUA targets 4 markets (EUR + USA + LATAM) in cycling and running. 3-year goal: capture 2.25% of «regular» athletes.
TAM
SAM
$7–9B
EUR + USA + LATAM addressable
SOM
€12.4M ARRVAT excluded
Cycling + Running across 4 markets
Spain alone has 860K cyclists and 1.34M regular runners. Capture 2.25% in 3 years.
- 06Competition
Competition
Today, the sports assistant is a blue ocean.
Every alternative solves one piece.Athletes get by with scattered tools. None of them takes away the load that surrounds training.
01Training appsPlan onlyTrainingPeaks · Strava · TrainerRoad · Zwift · Join · Runna
They plan for you and draw a nice calendar. They take nothing off your plate beyond the plan.
02WearablesData onlyGarmin · Wahoo · Whoop · Polar · Oura
They measure your data, but they don't give you solutions or act for you.
03AI coachesTraining onlyImperfect · Humango · Athletica · AI Endurance
Better than training apps, but they only cover training: a small part of the problem.
04LLMsDIYChatGPT · Claude · Gemini
Raw intelligence: to make them your companion, you have to build the harness yourself.
General-purpose personal agents are starting to come out today.
We are the personal sports agent: the Instinct or the Muse of sport, built for staying healthy or performing. - 07Business model
Business model
We monetize via subscription.
And a second route already detected.Subscription with two channels (B2C as the engine, co-branded with 0€ CAC). Ecommerce as a second route, already validated in buying intent.
Subscriptioncurrent figuresrecurring revenue€19.95/mo
Monthly price
€23.7K
Current MRR
6.1×
LTV/CAC · on gross margin
52%
Gross margin
Per user per month (ex-VAT): revenue ~€13.8 · AI ~€4.3 (coach, support, monitoring) · rest of serving ~€2.3 (payments, revenue share, servers, tools).
Direct B2C~60% of 2029 revOwned marketing — Google, Meta, and creator/podcast collaborations. €34K invested in total.
Blended CAC €13.65 · Payback 4.1 months
Co-branded~40% of 2029 revThe personality's audience, NUA's technology. Validated with Hermida Coach by NUA; now only top global personalities.
0€ CAC · Revshare NUA 70 / personality 30 · access to top names via Valentí Sanjuan
Ecommerceupside routeto exploreNUA already recommends nutrition, gear, and race bibs inside the coaching. The missing piece is charging the commission: margin ~100%, no inventory. Buying intent already validated via partner discounts.
- 08Traction
Traction
Data as of 21 Oct 2026100% bootstrapped, €284K ARR.
Metrics above sector benchmarks, still in beta.We started in January 2025 with a niche, cycling in Spain, and today we're in 15+ countries organically. Profitable. 22 months, 3 people, €34K in marketing. It's only the beta: the leap comes in January 2027.
Ready to scale87%
Breaks benchmarks
M1 retention · 57% sector avg
49%
1 in 2 pays
After 3 workouts in the trial
15
/dayA true companion
Interactions per user
And we know howB2C · Spain8×
Marketing ROI
€34K invested · Meta · Google · Influencers
Bootstrap · MRR evolution+22% in September · 0 → €23.7K in 22 months
Go-to-marketAn owned 6M acquisition channel
Effortless international expansion
Proven, innovative GTM
See the strategy →
- 09Go-to-market
Go-to-market
Three distribution engines that compound on each other.
An owned paid channel that's replicable and profitable, Valentí's image and 6M audience that multiplies it, and validated co-brands that open non-Spanish markets. Each engine reinforces the others. And our content, made with Valentí's know-how, is already showing: +98% in nine weeks.
Our three keys01Paid B2C and viralityPaid with a very good CAC, scaling well and with a clear playbook: Meta, Google, GEO (LLMs) and influencers. Plus virality with the January launch: NUA Play, the most playful side, with challenges, free and made to share.
02Valentí · leverage6M audience and huge recognition in our target. With his involvement, up to 50% of B2C sign-ups in the first two years, at 0 CAC.
03Co-branded · internationalValidated with Hermida. Direct access to top sports figures to close new co-brands: up to 11 by 2029.
Paying-user growthB2CCo-branded2026
€41K Paid/year
2 co-branded
2027
€231K Paid/year
launch running
6 co-branded
2028
€418K Paid/year
10 co-branded
2029
€600K Paid/year
11 co-branded
- 10Acceleration
The last nine weeks
Data as of 21 Oct 2026Since Valentí joined,
we're growing at a new pace.Active users: people who do a NUA workout every week, get it on their watch, complete it and get it back analyzed. They already outnumber paying subscribers (1,925 vs 1,434), and MRR picks this up two weeks later because of the free trial.
Weekly active users17 Aug14 Sep12 Oct+22%
MRR in September
Our best month ever: +€3.7K
2.4M
Instagram and Facebook views
@nua.coach · September 2026
And we haven't used Valentí as an influencer yet. All of this is our own content, published on our accounts and made with his know-how, production and editing.
- 11Why us
Why us
We started when it wasn't obvious.
Today we understand the technology and the athlete.Three former elite athletes, in love with technology and startups, no outside capital, two years building the conversational coach. We know what an athlete needs: we've lived it.
Tomás ViglioneCDO & GROWTH · Co-founder
Ex Meta, MercadoLibre and Badi. 15 years scaling data, product, and growth to millions of users. Former professional rugby player
Gerard MoreraCTO & CEO · Co-founder
Curious, obsessive and mission-driven. Ex Rakuten and BetVictor. Third engineer at Badi (€40M raised). Elite trail runner · Go player
Marc ClotetCOO & GTM · Co-founder
Entrepreneur since 17, several projects in sport. Founded SportDing; experience raising capital at Lunatic Foods. Elite triathlete · ex high-performance centre
Valentí SanjuanBrand & distribution · Late co-founder
Leading sports figure across Spain & LatAm, 6M+ audience. Leads brand and content; ties to Decathlon, Ironman and Prime Video. Content creator · ultra-distance challenges
TomásGerardMarcValentí - 12The opportunity
The ask
€350K to scale.
Up to ~€9M ARR and ~50K paying users.Product validated, with a defined and differentiated GTM strategy. The round completes the team and accelerates growth, with a model that can reach profitability without depending on new rounds.
€350K round + €150K non-dilutive
Team75%Marketing and acquisition25%Allocation of the investment, funded by the round + revenue
Team
From 3 bootstrap founders to 22 people by 2029: 6 (2026) · 12 (2027) · 18 (2028) · 22 (2029). Engineering, marketing & comms, sport science, finance, support and co-branded.
Fuel for GTM
Investment in paid, but low dependence thanks to Valentí's 6M audience of athletes and the co-branded model at CAC 0.
Profitability within reach
Our model and GTM strategy can be profitable by 2028 to keep growing strongly.
The beta is the warm-up. In January 2027 we launch the personal agent and running internationally, alongside sports figures from several countries.
- 13Thanks!